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 Optimization: means making the product look the best it possibly can  consider the purpose of the animation and how the color, size frame, compression, and export fie fit the purpose Bitmaps: when you zoom in on a raster/bitmap file the pictures become visible as tiny squares  Vectors: vector graphics store the information as a series of coordinates (vectors), and when zooming in on the image, it does not blue/pixelate  Exporting the animation: the file format but correlate of the requirements of the brief  consider the correct export options e.g. mobile phone app/online distribution  for this, we will need to compress the file we create in final cut FILE FORMAT ADVANTAGES  DISADVANTAGES  .mov hold different media elements, including video and audio, all in one compact place primarily for editing and less for actual use .mp4 used to distribute video via the Internet , It is supported in video editors & it allows the use of lossless compressio...

Digital Animation

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Digital Animation Pixar: Themes: American culture  look at social and global issues (onward 2020) Characters: Toy Story-Woody  Shreck- Shreck Brave-Merida Up- Russel Environment: Pixar studios Styles: animated  appealing to all ages  Narratives: Up- film is that the real adventure  of  life is the relationship we have with other people, and it's so easy to lose sight  of  the things we have and the people that are around us until they are gone. Brave- improving communication between mothers and daughters, although transforming your mom into a bear is a rather extreme first step. Elinor is a good sport, under the circumstances. Inside Out- statement to parents and children alike. It says that emotions are important and need to be validated and understood as part of a child's development. Parents can form deeper connections to their children and understand them better by accepting first their own and then their child's emotions. Event-driven or char...

Uses And Target Audiences

Uses And Target Audiences Target programs Children's animations  The film, across many different genres  Advertisements  Anime and manga Online and viral Animated Films and TV: -Traditionally, animated content is associated with younger audiences. Televisions programs such as tom and jerry and bugs bunny, and Disney films from snow white to frozen, have been largely pitched at children Disneyfication: -The transformation (as of something real or unsettling) into carefully controlled and safe entertainment or an environment with similar, qualities  -Disney Pixar is a good example of a Disney subsidiary that appeals to a wide demographic, the films like Up and Wall-e appealing to all age groups British Television: -Animation was popular for children in the UK during the1960-70 -A number of children's shows featured puppetry and stop motion e.g. Postman Pat and Noddy The Simpsons and Family Guy: -It can be argued that Simpsons paved the way for shows like Fam...

Digital Animation: Types and Techniques

Digital Animation:  Types and Techniques  Types of animations...  anima  2D animation  3D animation  Stop motion  CGI Motion graphics  Traditional animation Line drawing  Cel animation  Hand-drawn  Rotoscoping  Live-action  Clay Motion  Line Drawn: -A hand-drawn sketch that moves frame by frame so that the shape evolves and moves -It is commonly used in contemporary advertising  -Line drawings, today are generally created using Adobe Illustrator, Adobe Flash, and Lightbox  -Scalable Vector Graphics are animated by code  -First Cartoon (Emile Cohl, 1908) -Line Boil- drawing and tracing over a character to appear animated  -More Tracings- less animated  -Less Tracings-nervous/cold -Example- A-Ha =Take on Me (groundbreaking, unique bridges reality vs fantasy) -Example- RedBull (Whitty/humourous/simplicity) (allows you to create an unrealistic scenario) Cel An...