Uses And Target Audiences

Uses And Target Audiences

• Target programs
• Children's animations 
• The film, across many different genres 
• Advertisements 
• Anime and manga
• Online and viral

Animated Films and TV:

-Traditionally, animated content is associated with younger audiences. Televisions programs such as tom and jerry and bugs bunny, and Disney films from snow white to frozen, have been largely pitched at children

Disneyfication:

-The transformation (as of something real or unsettling) into carefully controlled and safe entertainment or an environment with similar, qualities 

-Disney Pixar is a good example of a Disney subsidiary that appeals to a wide demographic, the films like Up and Wall-e appealing to all age groups

British Television:

-Animation was popular for children in the UK during the1960-70

-A number of children's shows featured puppetry and stop motion e.g. Postman Pat and Noddy

The Simpsons and Family Guy:

-It can be argued that Simpsons paved the way for shows like Family guy due to adult jokes and innuendos embedded 

The Rise of Manga and Anime in the West:

Ukiyo (floating world)-Japan has a long history of erotic and violent art, dating back at least as far as the EDO period 

Graphic novels and comics- it's common to see people reading graphics in Japan, rather than novels.  These are often very violent, erotic, or containing sexualize violence. This has given rise to the term "HENTAI" refereeing to the overall sexualized characters and sexually explicit themes and images

Manga vs Anime-  Manga is a Japanese as a word that roughly translates as 'comic'.  Films and moving images are commonly referred to as Anime.  With the rise in popularity of Manga and Akira in the West that perceptions of animations as a medium have shifted.  Once the exclusive domain of children's content, animation now has a much broader appeal, depending on the technique and genre.  These animations contain adult content, one of the big anima hits as Ajura (1988) set in a post-apocalyptic  Tokyo.

    -G- male genre

    -R- Western/Japanese audience 

    -A- 15-25-year-olds

    -C- working to the middle class 

    -E- South East Asian (UK/EU)

Akira and Beyond-  Urotsukidoji: Legend of the Overfiend (1989) is a Japanese important that took animated depravity to new hights  

     -G- male gender

     -R- Wester/Japanese audience

     -A- 15-25-year-olds

     -C- working to the middle class

     -E- South Easy Asia (UK/EU)

Influence on Television-  Japanese and American animators started working together in the 1980s to produce some hugely popular television shows for some people e.g. Transformers and Thundercats.  The influence of Japanese artists is clearly evident. 

Studio Ghibli-  Japanese isn't all hentai sex and violence.  Studio Ghibli is the best-known animation studio known for beautifully drawn featured films with underlined messages such as cities of environmental pollution and the Japanese sex industry.

Other Uses:  Advertising- Animation is often used in advertising.  Nick Park's Creatures Comforts, for example, were used to advertise heating, whilst cereal products often use animated characters such as Tony the Tiger.   

Online and Viral- VoD services such as YouTube and Daily motion has become Hugs upon which online and viral animation shorts and webisode comics can be found.  These are produced by amateurs who use such distribution channels to showcase their channels.  Short animated gifs can also be found on sites such as Facebook and Twitter. 

-What makes Cyanide and Happiness unique? In terms of themes and characters when compared to blockbuster films such as Shrek and Toy Story?

-What do you think contributed to the success and popularity of Cyanide and Happiness? 

-What future possibilities are there for the brand as an animated product?

Video Games- During the production of video games, as with animation in 3D films, actors wear motion capture equipment, which charts their movements.  It could be argued that video games are one of the largest platforms of animation.

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